The Tide Cold Certified program for washing machines is intended to help consumers research which washing machines and features can help them wash even more loads in cold while getting great cleaning performance when they use Tide.
A Tide Cold Certified washing machine has been tested to deliver superior performance. Washing laundry in cold water comes with many benefits, including preserving your clothing, saving time sorting laundry, saving energy, and lowering your carbon footprint.
TideColdCertified.com is the digital hub for consumers to learn about new cold water washing innovations in washing machines evaluated by Tide scientists.
For consumers looking to purchase a laundry machine, this website can help them make an informed decision about which laundry machine best suits their laundry needs while also delivering the benefits of cleaning in cold water.
For consumers looking to make the most of their current laundry machine, the website offers information about the machine models that have Cold Features to help clean laundry in cold water.
The website also directs consumers to learn more about these machines by clicking through to the Manufacturer Product Detail Pages for washing machines.
Washing machine manufacturers submit their Cold Feature for stain removal testing by Tide scientists. If the Cold Feature delivers an improved clean condition in cold water compared to not using it, then any laundry machine with that specific Cold Feature is considered Tide Cold Certified.
Manufacturers with Tide Cold Certified washing machines receive co-marketing benefits from Tide to encourage as many consumers as possible to clean their laundry using cold water in these machines.
One of the co-marketing benefits is a landing page on TideColdCertified.com to showcase that manufacturer’s Cold Feature and the washing machines that have it. The manufacturer’s landing page is the hub for any co-marketing efforts with that manufacturer, including tagged media, influencer marketing, and joint PR opportunities.
Visitors to TideColdCertified.com landing pages can read more information about that manufacturer’s Cold Feature and why it delivers improved cleaning in cold with Tide. They can then choose to click through the Product Detail Pages for the Tide Cold Certified machines on the manufacturer’s website. If a manufacturer has an app for their machines, the landing page
GE Appliances, Electrolux, and Samsung have machines that are Tide Cold Certified. Each manufacturer has submitted their own unique Cold Feature that improves cleaning in cold water to be tested by Tide.
Any washing machine manufacturer can submit a Cold Feature for Tide Cold Certification and can join the program in the future. The website will be updated to reflect the most current roster of machines and manufacturers in the program.
Participating Manufacturers Customer Service Website:
GE Appliances:
https://www.geappliances.com/ge/service-and-support/contact.htm
Electrolux:
https://www.electrolux.com/en/contact-us
Samsung:
https://www.samsung.com/us/support/home-appliances/washers/
Note: The list of manufacturers is subject to change.
Tide Cold Certified washing machines meet specific criteria. Their Cold Feature has been tested by Tide scientists to deliver improved cleaning in cold water.
Manufacturers that enter a co-marketing agreement with Tide and whose specific Cold Features have passed the testing can use the Tide Cold Certified badge on machines with those features.
Many washing machines offer the option to wash laundry in cold water or have similar features to current Tide Cold Certified machines. Washing in cold water with Tide delivers many benefits, no matter the machine design.
Common reasons why machines are not Tide Cold Certified include: the machine was manufactured prior to the program start, the manufacturer did not enter the machine’s Cold Feature for testing, or manufacturer has not entered a co-marketing agreement with Tide.